TEXT BASED: Your company name in a stylized type/font becomes the logo. Examples include Facebook, Disney and Sony

 PICTURE BASED: An image or shape that is easily recognizable is used to represent your business.

 ABSTRACT SYMBOL: An abstract shape or symbol is used to convey the values of your business. Examples: Apple, Shell and Mercedes-Benz.

 LETTERING: Letters/initials from your business name are used to create a logo.

 CONTAINED: Business name enveloped by a pictorial element or shape.

 CHARACTER: A character or mascot to represent your business.